In this final post of the series we dive into the rankings and strategy of building a new website. Part 1 was on Branding & Design, Part 2 was on Sitemap & Content. Rankings & Strategy SEARCH ENGINE OPTIMIZATIONWe recommend starting to think about the phrases for which you should be ranking in Google. When […]
strategy
Our Guide to Getting the Most from a Website Launch
Launching a new website can feel like earning a degree or having a baby. It is a big deal and you beam with pride and people are generally happy and encouraging. A website launch can be a great marketing opportunity, here’s how to NOT let it go to waste. Here are our best website launch […]
Building a Website in Reverse
Building a website in a linear way fails to meet the essential purpose of a website… Approaching your website with technical or design aspects first is not as effective as starting with end goals and working everything towards those. Begin with the end in mind Write down the essential end-results the site is supposed to […]
5 Most Common Missed Website Opportunities We See Businesses Making
Pursue these common missed website opportunities and find sweet success with your online efforts. 1. Missing Strategy / Being Thought-less I’m reminded of the classic line asked of you while checking out at the grocery store: “Did you find everything ok?”. Great, I’ve got 6 anxious people behind me in line and now is the time to […]
What’s the one big difference between success and failure on the web?
If I were a game show host at this point I would have you go register your guesses. Some of you are thinking… persuasive content, SEO, having an amazing product, flashy graphics, a big spinning logo… I contend web success is far more straightforward. The distilled concept would be “thoughtful strategy” Let’s unpack that basic […]