What are the "next steps" we should be encouraging the users to take after they read a post?
If so, does that vary by post?

This question can impact some design and functionality but more importantly it could impact your business's bottom line.

They've read the content, found it of value, now what? Do we want them to...

The answer(s) to what you want a user to do after reading your content are going to be different for everyone.  BUT whatever the case, this is a very very important question to wrestle with.

A great blog post doesn’t just inform—it guides the reader toward what to do next. Without a clear next step, even the most engaging content can become a dead end. Whether it’s prompting readers to explore related articles, download a resource, sign up for a newsletter, or take action on your product or service, a well-placed call to action keeps the momentum going.

Every blog post should have a purpose beyond just being read—think of it as the start of a conversation, not the end. By giving readers a logical next step, you turn passive readers into engaged users and, ultimately, into loyal customers.

Blogging without having a "next step" lined up for a user is a wasted opportunity.