It’s painful. You might even feel a sense of despondency or cynicism. With just a quick prompt, an AI tool can churn out a surprisingly solid blog post. And, let’s be honest, you might hate to admit it, but it’s not half bad. So… why even try?

I’m here to tell you: don’t give in to the woe-is-me mindset. Don’t give up. You can still compete. You are still needed. If you don’t create, what will the AI models have to learn from? (just kidding, too soon??)

In fact, now more than ever, your humanity is an advantage.

“Real is the currency of the future.”

- Michael Foster

In the age of AI, content is cheap and everywhere.
What sets you apart now is your opinion and your stories. Share those.

“Those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities of E-E-A-T.”

- Google

The fascinating thing about E-E-A-T - expertise, experience, authoritativeness, and trustworthiness, is that these are uniquely human traits. Even when you're writing on behalf of your company, it’s the people behind it who embody expertise and build trust. It’s people who give your brand authority and credibility.

Yes, we can use AI to help shape our language or explore ideas, but truly valuable content, the kind that connects and converts, still requires the perspective of someone human.

And let’s be honest: people are already tuning out the obviously AI-generated stuff. Someone recently joked that LinkedIn is just becoming a giant feed of posts written by AI, and ignored by humans.

So be real.

Share your perspective. Let your humanity shine through. Maybe your post won’t be a perfectly polished listicle, complete with bold headings and clever emojis—but if it’s you and you have something worth saying, then you are still relevant.