1. Clarity Over Creativity
Your title should instantly communicate what the page is about. Avoid vague or overly clever names that might confuse visitors.
2. Use Industry-Specific Keywords
Think about how potential clients or employers search for work like yours. Including relevant terms helps with SEO and makes it easier for users to find your page.
Examples:
- “Award-Winning Branding Projects”
- “SaaS Website Design Portfolio”
- “Modern Residential Architecture Showcase”
3. Highlight Your Niche or Strengths
If your work is specialized, your title should reflect that to attract the right audience.
Examples:
- “E-Commerce UX Design Portfolio”
- “Nonprofit Marketing Campaigns”
- “Luxury Home Interior Design Showcase”
4. Consider Adding Social Proof
If you have impressive credentials, consider including them to build credibility.
Examples:
- “Fortune 500 Marketing Campaigns Portfolio”
- “Award-Winning Animation Projects”
- “500+ Successful Web Designs”
5. Keep It Concise and Scannable
A long, cluttered title may lose impact. Stick to essential words that clearly convey your message.
6. Portfolio Naming Ideas
- Our Work - this is a pretty nice collective term (we are going to be using it on our site) but it may not be the vibe you want.
- Work - this is one of the more common in the industry and is rather modern
- Portfolio - feels maybe too artistic to me and more fitting for residential side
- Projects - this to me gives a more robust feeling. It isn't just a portfolio piece with pictures but hints at duration, heavy involvement, planning, management etc.
- Design Portfolio - artsy and clear
Keep in mind the URL, which should match the page title e.g. .net/projects and .net/project/name-here
Think about if the singular form that you've chosen still feels as right as the archive / showcase page.
7. Use of "our" and "us"
e.g. Our Work, About Us, Contact Us,
This can be more human, relational, and purposeful but it is also not as formal, clean, and professional. It is entirely a legitimate direction, it is just on the Friendly side of the continuum with stiff being the opposite end.
Your portfolio title is more than just a label—it’s the first impression potential clients or employers have of your work. A clear, keyword-rich title improves discoverability, sets expectations, and helps position your expertise. Take the time to craft a name that reflects your strengths and makes it easy for the right audience to find you.