In this final post of the series we dive into the rankings and strategy of building a new website. Part 1 was on Branding & Design, Part 2 was on Sitemap & Content. Rankings & Strategy SEARCH ENGINE OPTIMIZATIONWe recommend starting to think about the phrases for which you should be ranking in Google. When […]
SEO
[SEO STRATEGY] Interlinking Your WordPress Content and Gaining Rankings
Rankings are the holy grail and goal of SEO. A great (overlooked) tactic is interlinking between your own content. We’ll show you a technique to make your SEO interlinking more effective. The What and Why of Interlinking When you link to a page, Google not only sees that as an indication of trust it gives […]
Why Blog SEO Can Be Like Rolling Dice
Blogging can be a fantastic business tool. Getting rankings in Google feels like winning a major award. But it isn’t guaranteed… The difficulty is – not every post is a winner. Sometimes you write something you think is great and it just flops. No rankings, no sharing, no comments. It’s painful. But when you do […]
Cross-Posting Your Blog Content on LinkedIn or Medium
LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]
SEO Over-Optimization?
Keeping you in the loop on some interesting SEO changes from Google; we’ve got your back Jack. Google search/spam guru, Matt Cutts, recently threw the SEO world into an upheaval when he said… So all those people who have sort have been doing, for lack of a better word, “over optimization,” or overly doing their […]
Configuring WordPress SEO Plugin on Posts + Pages
Watch as I quickly go over how to use the powerful WordPress SEO plugin by Yoast on my posts and pages. We’ve tried many SEO plugins but none are as robust or perfect as this one by Yoast. Learn how to use it when editing your WordPress Posts + Pages: I’ll leave you with a […]
Is Buying Links an Effective SEO Strategy?
Our clients often pass us emails from people offering to sell them links. But is link buying an effective and ethical SEO strategy? Yes and No. Links drive the web. Google will grant your site trust/authority based on not only the quantity of links pointing to you, but also on the quality. (See PageRank) Quality of a […]
Questions You Need to Ask Your Web Designer / Developer!
Christina, an awesome SEO from the fantastic internet marketing firm, LunaMetrics, just wrote a really fun and poignant post on questions to ask a web designer. Sign #1 That Your Web Designer Knows Bubkus About SEO: During the web designers sales pitch, you say “I’m concerned about the Search Engines’ ability to access and properly […]
Search Engine Optimization for Beginners – Learn SEO
As a small business owner you often will want to learn things in order to give your business the best chance to succeed. SEO is one of those things that can with some effort you can understand and grow your traffic. If you read only one thing about SEO, read this guide from SEOmoz. They […]