LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]
5 Reasons to Consider Social Media (Even if You’re Boring / B2B)
Many B2B companies don’t get into Social Media. But is that prudent? Spoiler… I think they should reconsider. Why they fear the water… Cost – worried it will be a financial drain with little ROI Time – “ain’t nobody got time for that!” Nothing of value to contribute Don’t know how to get in Don’t think anyone […]
