A website redesign can be just the fresh start to reinvigorate your organization’s web efforts. We’re serious and this isn’t about building our business. Here’s why… 1. Web technology and design change quickly Let’s look at just a few recent big shifts (dates are debatable and just for a rough idea)… 2008 Social Media becomes […]
Why Blog SEO Can Be Like Rolling Dice
Blogging can be a fantastic business tool. Getting rankings in Google feels like winning a major award. But it isn’t guaranteed… The difficulty is – not every post is a winner. Sometimes you write something you think is great and it just flops. No rankings, no sharing, no comments. It’s painful. But when you do […]
Fantastic Insights from the Google Analytics Mobile App
Google Analytics recently added a really neat tool called “Assistant” that gives you automatic “Insights”. The tool is only available in the Google Analytics Mobile App (available for Android or iPhone) . Examples of the kinds of goodies the app will give you: As with all data you need to approach it with wisdom. Not […]
5 Most Common Missed Website Opportunities We See Businesses Making
Pursue these common missed website opportunities and find sweet success with your online efforts. 1. Missing Strategy / Being Thought-less I’m reminded of the classic line asked of you while checking out at the grocery store: “Did you find everything ok?”. Great, I’ve got 6 anxious people behind me in line and now is the time to […]
SERIES: IT vs. Marketing – How to Communicate
The 4th post in our 4-part series investigating the difficulties between IT and Marketing. Changing the Way IT or Marketing Communicates Marketing should keep a few things in mind when communicating with IT: Fully communicate the end-state – the goal you wish to accomplish and not just what you want to do. IT can be […]
SERIES: IT vs. Marketing – How to Find Success
The 3rd in our 4-part series investigating the difficulties between IT and Marketing. Part 1: Why the Friction? Part 2: The Website Battleground How to solve the friction and make the world a better place We’ve seen four approaches that can work really well to solve the IT vs. Marketing conundrum. 1. Let One Group […]
SERIES: IT vs. Marketing – The Website Battleground
The second part in a 4-part series investigating the difficulties between IT and Marketing. Read Part 1: Why the Friction? The Website, Troublemaker at the Center of It All The website is a classic battleground of IT and Marketing. It’s like having a sibling who has all different interests as you EXCEPT for the same love […]
SERIES: IT vs. Marketing – Why the Friction?
A 4-part series investigating the difficulties between IT and Marketing If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? We’ve been building websites for 7 years and have seen both the good […]
Cross-Posting Your Blog Content on LinkedIn or Medium
LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]