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Archives for Blake Imeson

Blake Imeson's Blog Posts

I wear many hats running the day-to-day operations of LimeCuda. I enjoy strategy and seeing theory turn into real wins. I'm a confessed INTJ.

When not playing in the web work world I enjoy woodworking, pretentious beer, and living in East Lansing, MI with my wife, our two sons, and theoretically a cat...

wordpress-website-redesign

Time’s up? Why You Might Need a Website Redesign

December 15, 2016 by Blake Imeson Leave a Comment

A website redesign can be just the fresh start to reinvigorate your organization’s web efforts. We’re serious and this isn’t about building our business. Here’s why… 1. Web technology and design change quickly Let’s look at just a few recent big shifts (dates are debatable and just for a rough idea)… 2008  Social Media becomes […]

seo-rolling-dice

Why Blog SEO Can Be Like Rolling Dice

December 7, 2016 by Blake Imeson 1 Comment

Blogging can be a fantastic business tool. Getting rankings in Google feels like winning a major award. But it isn’t guaranteed… The difficulty is – not every post is a winner. Sometimes you write something you think is great and it just flops. No rankings, no sharing, no comments. It’s painful. But when you do […]

Fantastic Insights from the Google Analytics Mobile App

November 30, 2016 by Blake Imeson Leave a Comment

Google Analytics recently added a really neat tool called “Assistant” that gives you automatic “Insights”.   The tool is only available in the Google Analytics Mobile App (available for Android or iPhone) . Examples of the kinds of goodies the app will give you: As with all data you need to approach it with wisdom. Not […]

missed-opportunities-website-train-leaving

5 Most Common Missed Website Opportunities We See Businesses Making

November 15, 2016 by Blake Imeson 1 Comment

Pursue these common missed website opportunities and find sweet success with your online efforts. 1. Missing Strategy / Being Thought-less I’m reminded of the classic line asked of you while checking out at the grocery store: “Did you find everything ok?”. Great, I’ve got 6 anxious people behind me in line and now is the time to […]

it-vs-marketing

SERIES: IT vs. Marketing – How to Communicate

November 8, 2016 by Blake Imeson Leave a Comment

The 4th post in our 4-part series investigating the difficulties between IT and Marketing. Changing the Way IT or Marketing Communicates Marketing should keep a few things in mind when communicating with IT: Fully communicate the end-state – the goal you wish to accomplish and not just what you want to do. IT can be […]

it-vs-marketing

SERIES: IT vs. Marketing – How to Find Success

November 1, 2016 by Blake Imeson Leave a Comment

The 3rd in our 4-part series investigating the difficulties between IT and Marketing. Part 1: Why the Friction? Part 2: The Website Battleground How to solve the friction and make the world a better place We’ve seen four approaches that can work really well to solve the IT vs. Marketing conundrum. 1. Let One Group […]

it-vs-marketing

SERIES: IT vs. Marketing – The Website Battleground

October 25, 2016 by Blake Imeson Leave a Comment

The second part in a 4-part series investigating the difficulties between IT and Marketing. Read Part 1: Why the Friction? The Website, Troublemaker at the Center of It All The website is a classic battleground of IT and Marketing. It’s like having a sibling who has all different interests as you EXCEPT for the same love […]

it-vs-marketing

SERIES: IT vs. Marketing – Why the Friction?

October 19, 2016 by Blake Imeson Leave a Comment

A 4-part series investigating the difficulties between IT and Marketing If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? We’ve been building websites for 7 years and have seen both the good […]

cross-posting

Cross-Posting Your Blog Content on LinkedIn or Medium

October 11, 2016 by Blake Imeson 1 Comment

LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]

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