Fantastic Insights from the Google Analytics Mobile App

Google Analytics recently added a really neat tool called “Assistant” that gives you automatic “Insights”.

 

The tool is only available in the Google Analytics Mobile App (available for Android or iPhone) .

Examples of the kinds of goodies the app will give you:

As with all data you need to approach it with wisdom. Not all “insights” are actually insights.

The tool will give you positive and negative insights. Occasionally checking this might alert you to a site issue of which you weren’t aware. Conversely, you might discover one of your posts picked up some steam or a big site linked to you.

This handy Assistant feature is coming to the browser at some point I believe.

Go download the app and login to your Google account. You may find undiscovered gems in your analytics data.