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Glossary of Web Acronyms & Terms
CPA = Cost Per Acquisition
CPC = Cost Per Click
CTA = Call To Action
CTR = Click-Through Rate
GA = Google Analytics
GWT = Google Webmaster Tools (now Search Console)
KW = Keyword
PPC = Pay Per Click
SEO = Search Engine Optimization / Optimizer
SERPs = Search Engine Results Pages
SMO = Social Media Optimization / Optimizer
WP = WordPress