Google Analytics recently added a really neat tool called “Assistant” that gives you automatic “Insights”. The tool is only available in the Google Analytics Mobile App (available for Android or iPhone) . Examples of the kinds of goodies the app will give you: As with all data you need to approach it with wisdom. Not […]
What is “Thought Leadership” and Why Does it Matter?
What is “thought leadership”? Blake alluded to this concept when discussing finding your industry heroes. Let’s take a deeper dive into what “thought leadership” means and why it is important to you. Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire […]
5 Most Common Missed Website Opportunities We See Businesses Making
Pursue these common missed website opportunities and find sweet success with your online efforts. 1. Missing Strategy / Being Thought-less I’m reminded of the classic line asked of you while checking out at the grocery store: “Did you find everything ok?”. Great, I’ve got 6 anxious people behind me in line and now is the time to […]
SERIES: IT vs. Marketing – How to Communicate
The 4th post in our 4-part series investigating the difficulties between IT and Marketing. Changing the Way IT or Marketing Communicates Marketing should keep a few things in mind when communicating with IT: Fully communicate the end-state – the goal you wish to accomplish and not just what you want to do. IT can be […]
SERIES: IT vs. Marketing – How to Find Success
The 3rd in our 4-part series investigating the difficulties between IT and Marketing. Part 1: Why the Friction? Part 2: The Website Battleground How to solve the friction and make the world a better place We’ve seen four approaches that can work really well to solve the IT vs. Marketing conundrum. 1. Let One Group […]
SERIES: IT vs. Marketing – The Website Battleground
The second part in a 4-part series investigating the difficulties between IT and Marketing. Read Part 1: Why the Friction? The Website, Troublemaker at the Center of It All The website is a classic battleground of IT and Marketing. It’s like having a sibling who has all different interests as you EXCEPT for the same love […]
SERIES: IT vs. Marketing – Why the Friction?
A 4-part series investigating the difficulties between IT and Marketing If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? We’ve been building websites for 7 years and have seen both the good […]
Cross-Posting Your Blog Content on LinkedIn or Medium
LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]
Is Your Lack of Social Media Presence Costing You Customers?
Whether you like it or not, your Social Media web presence is a core part of your business. It is one of the most publicly visible components of your business that many current and potential customers will encounter. It is often even their first impression! This is the case even if you aren’t active online. A company in our […]