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Fantastic Insights from the Google Analytics Mobile App

November 30, 2016 by Blake Imeson Leave a Comment

Google Analytics recently added a really neat tool called “Assistant” that gives you automatic “Insights”.   The tool is only available in the Google Analytics Mobile App (available for Android or iPhone) . Examples of the kinds of goodies the app will give you: As with all data you need to approach it with wisdom. Not […]

What is “Thought Leadership” and Why Does it Matter?

November 22, 2016 by Josh Mallard Leave a Comment

What is “thought leadership”? Blake alluded to this concept when discussing finding your industry heroes. Let’s take a deeper dive into what “thought leadership” means and why it is important to you. Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire […]

missed-opportunities-website-train-leaving

5 Most Common Missed Website Opportunities We See Businesses Making

November 15, 2016 by Blake Imeson 1 Comment

Pursue these common missed website opportunities and find sweet success with your online efforts. 1. Missing Strategy / Being Thought-less I’m reminded of the classic line asked of you while checking out at the grocery store: “Did you find everything ok?”. Great, I’ve got 6 anxious people behind me in line and now is the time to […]

it-vs-marketing

SERIES: IT vs. Marketing – How to Communicate

November 8, 2016 by Blake Imeson Leave a Comment

The 4th post in our 4-part series investigating the difficulties between IT and Marketing. Changing the Way IT or Marketing Communicates Marketing should keep a few things in mind when communicating with IT: Fully communicate the end-state – the goal you wish to accomplish and not just what you want to do. IT can be […]

it-vs-marketing

SERIES: IT vs. Marketing – How to Find Success

November 1, 2016 by Blake Imeson Leave a Comment

The 3rd in our 4-part series investigating the difficulties between IT and Marketing. Part 1: Why the Friction? Part 2: The Website Battleground How to solve the friction and make the world a better place We’ve seen four approaches that can work really well to solve the IT vs. Marketing conundrum. 1. Let One Group […]

it-vs-marketing

SERIES: IT vs. Marketing – The Website Battleground

October 25, 2016 by Blake Imeson Leave a Comment

The second part in a 4-part series investigating the difficulties between IT and Marketing. Read Part 1: Why the Friction? The Website, Troublemaker at the Center of It All The website is a classic battleground of IT and Marketing. It’s like having a sibling who has all different interests as you EXCEPT for the same love […]

it-vs-marketing

SERIES: IT vs. Marketing – Why the Friction?

October 19, 2016 by Blake Imeson Leave a Comment

A 4-part series investigating the difficulties between IT and Marketing If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? We’ve been building websites for 7 years and have seen both the good […]

cross-posting

Cross-Posting Your Blog Content on LinkedIn or Medium

October 11, 2016 by Blake Imeson 1 Comment

LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]

Hiding behind computer like hiding from social media

Is Your Lack of Social Media Presence Costing You Customers?

October 4, 2016 by Josh Mallard Leave a Comment

Whether you like it or not, your Social Media web presence is a core part of your business. It is one of the most publicly visible components of your business that many current and potential customers will encounter. It is often even their first impression! This is the case even if you aren’t active online. A company in our […]

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