As a small business owner you often will want to learn things in order to give your business the best chance to succeed. SEO is one of those things that can with some effort you can understand and grow your traffic.
If you read only one thing about SEO, read this guide from SEOmoz. They are the most highly respected SEO firm and educator. If you want more, read this 3 part series from Hongkiat.
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- Beginner’s Guide to Search Engine Optimization, Part I
- Beginner’s Guide to Search Engine Optimization, Part II
- Beginner’s Guide to Search Engine Optimization, Part III
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Remember that SEO alone won’t make you succeed. What SEO gives is traffic. That traffic must be the right kind of traffic and you must be able to convert that traffic.