Google Analytics recently added a really neat tool called “Assistant” that gives you automatic “Insights”. The tool is only available in the Google Analytics Mobile App (available for Android or iPhone) . Examples of the kinds of goodies the app will give you: As with all data you need to approach it with wisdom. Not […]
Archives for November 2016
What is “Thought Leadership” and Why Does it Matter?
What is “thought leadership”? Blake alluded to this concept when discussing finding your industry heroes. Let’s take a deeper dive into what “thought leadership” means and why it is important to you. Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire […]
5 Most Common Missed Website Opportunities We See Businesses Making
Pursue these common missed website opportunities and find sweet success with your online efforts. 1. Missing Strategy / Being Thought-less I’m reminded of the classic line asked of you while checking out at the grocery store: “Did you find everything ok?”. Great, I’ve got 6 anxious people behind me in line and now is the time to […]
SERIES: IT vs. Marketing – How to Communicate
The 4th post in our 4-part series investigating the difficulties between IT and Marketing. Changing the Way IT or Marketing Communicates Marketing should keep a few things in mind when communicating with IT: Fully communicate the end-state – the goal you wish to accomplish and not just what you want to do. IT can be […]
SERIES: IT vs. Marketing – How to Find Success
The 3rd in our 4-part series investigating the difficulties between IT and Marketing. Part 1: Why the Friction? Part 2: The Website Battleground How to solve the friction and make the world a better place We’ve seen four approaches that can work really well to solve the IT vs. Marketing conundrum. 1. Let One Group […]