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Blog Posts What Social Media Should Your Electric Co-Op Use? 4 Best Sites

What Social Media Should Your Electric Co-Op Use? 4 Best Sites

August 25, 2019 by LimeCuda

Social Media covers a broad swath of hundreds of tools. We’re going to suggest 4 of the best Social Media sites where you should have an active presence. 

Not yet convinced your Co-Op should be on Social Media? We’ve written before about Why your Electrical Cooperative SHOULD be on Social Media, go read that first. 

Quick refresher to remind you of the purpose:

  • Engage with your members where they already hang out
  • Useful as a tool to communicate news, events, and alerts
  • Keeps you top of mind

 

1. Facebook 

The grand poobah, Facebook, the king and behemoth of the Social Media world. According to Pew Research…

  • 69% of U.S. adults use Facebook,
  • 74% of them visit the site at least once a day
  • 43% of U.S. adults get news from Facebook

 

2. LinkedIn

LinkedIn is a great place for B2B or business engagements. You need a LinkedIn Company page. This lets your employees list your Co-Op as their employer. One big advantage of being on LinkedIn is for recruiting new talent. A potential employee is going to scope you out online, LinkedIn is a great place to make a great first impression. 

 

3. Twitter

This may be one that at the very least you claim your name on and set to auto-tweet new blog posts. Engaging takes time and if you have the bandwidth, then awesome, but if not, don’t stress it. 

  • Follow local news outlets and community programs you’re involved in. Retweet them when appropriate
  • Tweet out alerts and updates

 

4. YouTube 

This is the hardest to get the feel for because it takes a bit more technology to make happen. Curious how video can be easy? Soon we will be releasing a post on how Electric Co-Ops can harness the power of video. 

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