Zambelli Fireworks (The First Family of Fireworks) has a spectacular history dating back to 1893. They are one of the largest fireworks companies in the world and put on over 1600 events every year.
Creating a Dramatic Landing for a 100+ Year Old Brand
Zambelli Fireworks is an almost 130 year old fireworks company. The challenge was to establish a website and content strategy to showcase their history and experience while revealing their wide service options and every day event accessibility that most people don't typically associate with Fireworks.
The new website is a central hub for sharing Zambelli videos, photos, media mentions, and blog posts. The posts can be quickly created within their WordPress dashboard and then strategically funneled to all of their Social Media channels.
This puts Zambelli back in control of their social content and gives them the power to specifically position those “Next Steps” for users engaging with their content.
Increased Footprint for Search Targeting
Their former site was a traditional “brochure” style website. This was good for the old days of the web, but left their content and page structure pretty shallow.
Now, each service, product, and service areas (State) have their own landing pages with unique and high quality content.