Building a website in a linear way fails to meet the essential purpose of a website…
Approaching your website with technical or design aspects first is not as effective as starting with end goals and working everything towards those.
Begin with the end in mind
Write down the essential end-results the site is supposed to accomplish. These are likely similar goals to your business in general. A few examples to help jump start the process…
- Gain more customers
- Serve existing customers
Then move a level deeper to…
Specific Website End Goals
- Communicate to a visitor the pain your company solves or the need it fills
- Get people to sign up for your email list
- Download a whitepaper
- Contact you (form, email, phone)
- Submit a support request
Once you have identified the things you want to happen, the rest falls into place. It is only at this point that you can properly fill in all the other site requirements to make sure these items are met. Aspects like…
- Make sure the site loads quickly
- Have content that drives traffic to get people viewing
- Intentional layouts that make sure the important goals are met