The 4th post in our 4-part series investigating the difficulties between IT and Marketing. Changing the Way IT or Marketing Communicates Marketing should keep a few things in mind when communicating with IT: Fully communicate the end-state – the goal you wish to accomplish and not just what you want to do. IT can be […]
SERIES: IT vs. Marketing
A 4-part series investigating the difficulties between IT and Marketing
If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? Read this series to get our take (and remedy) on this classic battle.
SERIES: IT vs. Marketing – How to Find Success
The 3rd in our 4-part series investigating the difficulties between IT and Marketing. Part 1: Why the Friction? Part 2: The Website Battleground How to solve the friction and make the world a better place We’ve seen four approaches that can work really well to solve the IT vs. Marketing conundrum. 1. Let One Group […]
SERIES: IT vs. Marketing – The Website Battleground
The second part in a 4-part series investigating the difficulties between IT and Marketing. Read Part 1: Why the Friction? The Website, Troublemaker at the Center of It All The website is a classic battleground of IT and Marketing. It’s like having a sibling who has all different interests as you EXCEPT for the same love […]
SERIES: IT vs. Marketing – Why the Friction?
A 4-part series investigating the difficulties between IT and Marketing If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? We’ve been building websites for 7 years and have seen both the good […]
