LimeCuda

LimeCuda Website Alignment

Take your site to the next level with an Alignment
based on our years of experience building 100s of sites.

You get more than a list of things to fix, we actually will DO the actionable work.

Here’s what you end up with:

  • A site running much smoother, safer, and will get you more business
  • Complete worklog of all that we looked at, found, and fixed
  • If desired, a 30 minute call to go over what we found and did

Satisfaction Guaranteed

We’ve never had someone feel like they didn’t get their money’s worth but if you feel this was even a little less value than what you paid, we’ll give you a 60% refund.

Note: we review each Alignment project first to make sure we see enough things we can help you with. We don’t want you spending money on this if it isn’t a great investment.

What are the things we look at and optimize?

There are over 400 specific items we look at but here are some high level categories

  • Google Analytics
  • Google Webmaster Tools
  • SEO plugin configuration and XML sitemap setup
  • Site load time
  • Does site have a backup and rollback system in place
  • WordPress core, plugins, and themes – updates to be safely applied

Want to see an actual (partial) worklog and recommendation list?

WorkLog

  • Installed premium backup plugin and took full backups before work began
  • Changed site settings to allowing indexing by Google. The site had a major issue of blocking search engines.
  • Upgraded WordPress core for better security and functionality
  • Upgraded WordPress plugins and inactive themes for better security and functionality
  • Reset site timezone to be EST
  • Updated wp-config file
    • To have correct Unique Keys and Salts for better security
    • Hardcoded in the site and home URL addresses to make the admin area safer from user error
    • upped the PHP memory limit to 64mb
  • Activated and enabled Premium Akismet to block spam comments
  • Activated and configured Google Analytics plugin to track site traffic
    • Configured Google Analytics account including: fixing URL format, enabling site search, linking to Google Webmaster Tools, linking Facebook/Twitter/YouTube social tracking
  • Verified site with Google Webmaster Tools for better site health analysis and site data
    • Added site XML sitemap to Google Webmaster Tools
  • Added “WordPress SEO by Yoast” plugin to better control Search Engine Optimization facets:
    • Hid RSD and WLW links in <head>
    • Added Open Graph meta of Facebook page URL,
    • TwitterCard integration of Twitter account
    • Google+ page linked to site
    • Enabled and configured XML sitemap creation.
    • Enforced trailing slash on all category and tag URLs
  • Added premium plugin Video SEO that hooks into WordPress SEO plugin.
    • This adds special video sitemap, mediaRSS enhancement for RSS feed
    • Full support for schema.org videoObject markup,
    • Snippet previews in search engine results pages with the actual video still in them
    • Facebook OpenGraph tags on your video pages
  • Added premium plugin Local SEO that hooks into WordPress SEO plugin.
    • Changed out address listing on Contact page for one that uses this plugin and semantically formats the address for better machine readability
    • Swapped out the Google Map on Contact page for a better one that also has a route feature.
    • KML File and Geo Sitemap are now being generated
  • Deleted unused and unneeded plugins: Google XML Sitemaps, Hello Dolly, WP Super Cache, podPress, Breadcrumb NavXT, and WordPress Importer
  • Changed <title> PHP in theme to be correct format of <?php wp_title(”); ?>
  • Added premium WordPress User Manual and Video plugin to allow easier on-demand learning of the WordPress CMS
  • Switched out Form plugin to the premium GravityForms plugin. Recreated both forms. (many more features available)
  • Deleted the /sample-page/ and /custom-homepage/ pages and redirected to the home page
  • Fixed Contact Us link in header
  • Fixed Donate button in header going to wrong site
  • Fixed /blog/ link in footer being incorrectly written
  • Took off attribution link for the plugin author on the RSS footer widget
  • Fixed missing button in the footer area
  • Added a site favicon based on the logo mark
  • Created an automatic full-site backup schedule that runs once a week (max of 12 backups kept)
  • Verified that server is taking file and database backups automatically and keeps them for the previous 7 days
  • Ran a broken link check. Found 18 broken links. After fixing, scan came back all clear
  • Fixed broken Facebook link on post.
  • Did a mass find/replace of old url on the site that affected 714 rows in the database and fixed many broken links on the site
  • Fixed display of videos on ___ page
  • Added hover CSS for the header logo so it is visually apparent it is a link
  • Regenerated 5 key theme background images as compressed jpegs, they totalled 3.5mb and now total 0.5mb – this will pretty dramatically help page load time.
  • Resaved permalinks to clear cache
  • Ran malware scan and checked site against blacklists, came back all clear
  • Added PerishablePress 5G blacklist to the .htaccess file for better security hardening
  • Ran database optimizer and repair through Network Solutions interface
Recommendations.
some need to be addressed by you, we can assist in further phase
  • Redo theme to make it upgrade-able. Might update the style some as well.
  • Claim the correct Google+ page and add to it. Delete any old ones.
  • Is there a public email you can list on the Contact page? Fax #?
  • If multiple locations, add them to contact page with operating hours if applicable
  • If you have Google email accounts of some kind I can add those to the Google Analytics
  • Write a 155 max character meta description for the site (appears in search results)
  • Add to home SEO title some keywords about what you do
  • Make sure the domain name is set to auto-renew so you don’t lose it. I recommend purchasing it out a few years in advance as well https://www.networksolutions.com/manage-it/view-domains.jsp (you will need to update credit card on file)
  • Add something in the right-most footer widget area (empty now) maybe Facebook fan box or list of latest posts.
  • Redirect client_link to the main site or find something different to do with it that just showing main site (duplicate content issue) Should there even be a ___button in the footer?
  • Actually embed this video full-width on the page
  • Why does contact page list 8300 phone number and header lists 6927 ?
  • Are there more Annual Reports that can be added?
  • Conversion tracking in analytics for the forms
  • Add and configure WP-Super-Cache plugin to make site load faster
  • Add HTML sitemap for users. Link from the footer.

Start your Alignment

  • Typical Website Alignment Cost: $750-1500
    The more you are able to provide the more thorough we will be able to do.

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