Have you considered how your public website could be used to boost your employee engagement and performance?
At LimeCuda, we’re proponents of the idea your website can be more than just a marketing tool for your business. Used strategically, your web presence can be a tool to help promote health in all areas of your business.
The Data on Employee Engagement and Performance
According to Bob Nelson, one of the top drivers for employee performance is “I have been recognized recently for what I do.”
Consider this statement from the American Psychological Association Center for Organizational Excellence:
Employee recognition efforts reward employees both individually and collectively for their contributions to the organization … By acknowledging employee efforts and making them feel valued and appreciated, organizations can increase employee satisfaction, morale, and self-esteem. Additionally, the organization itself may benefit from greater employee engagement and productivity, lower turnover and the ability to attract and retain top quality employees.
Recognizing employees and the work they’re doing can be one of the greatest ways to boost their engagement and overall performance
How can your website improve employee engagement and performance?
Celebrating successes
Your website will primarily be geared toward engaging with your potential customers. This is why you’ll have Social Media accounts, blogs, downloadable resources, as well as other avenues for engagement.
This doesn’t mean your website can’t be used to celebrate your business and the successes driven by your team.
By publicly celebrating these successes and directly attributing them to your team, employees feel that their work is making a difference and the company genuinely appreciates their efforts. This is a huge driver for loyalty and performance. Positive reinforcement experienced through recognition gets multiplied exponentially. Not only are your employees recognized by their managers, they’re now recognized by their family and community.
Imagine the feeling of knowing your spouse, your family, and your community are proud of your work? Imagine the feeling of opening Facebook to see a notification from your spouse sharing a doting message along with an article written about you by your company?
Celebrating individuals and humanity
In addition to celebrating your team and their successes, your website can be a great place to celebrate individuals and the fun idiosyncrasies of our humanity.
Your employees are part of what make your culture unique. Share a glimpse and let your clients and vendors know there are real people working there with personality and humanity.
You’re so much more than a bunch of email addresses or phone extensions.
Ideas to jumpstart your engine
- Andrew just gained a new hard-to-acquire credential
- Peter spoke at a local conference
- Amanda was honored for years of volunteer work
- Tim worked nights and weekends for a month so a local business could open on time
- Susan and Fred just welcomed their second child into the world
Would this work for your business?
There are a lot of ways you could pursue recognizing your employees through your website. If you’re interested, we’d be happy to chat about the opportunities here for your website.