We’ve done a lot of WordPress blog optimization work – this last year in particular. Here are 5 solid ways to fine-tune your blog.
Make it fast!
Yes, users expect your blog to be fast. Faster blogs generate higher engagement, more page views, and are much better at driving that blog traffic to your primary “Calls To Action” and services.
Be intentional with your blog post SEO
Your blog is a marketing tool but how do you generate good, new traffic to your blog? This is a very weighty topic, but being intentional with your blog post SEO is key to generating more organic traffic to your blog.
Interlink blog posts
Interlinking blog posts is a great way for you to tell Google what your content is about. It helps to tell Google that this post is a valid and authoritative source of information on the “linked topic” (the text that you used as the link. Like “Interlinking blog posts” in the sentence above.)
Have interesting imagery
Let’s face it, we’re very visual creatures. Yes, the content of your blog is what’s important, however, having strong and engaging visuals helps to get people pulled in and connected with your content. Not sure where to start finding good imagery? Check out our post on how to find good blog images. (see what we did there? #2 above)
Drive towards a goal.
Why do you have a blog in the first place? For some people, the blog content engagement is the goal. To have users engage with and share the content is the primary goal of the site and layout. For example, that is the case for Rachel Shultz and her blog “On Homemaking” or Jim Cutler’s Vlog. Your site may have many secondary (but important) goals like: pageviews, ad revenue, brand exposure, building an email list, selling an eBook, etc. etc.
For many businesses, the blog is just the starting point for the “what’s next” that they would like visitors to pursue. Not establishing and driving towards a goal is a waste of your blogging efforts. Ultimately, you want a customer, an advocate, and brand loyalty – not casual bystanders that have no push towards further engagement with you.
See how easy it is to enhance your blog without adding fluff? Now that you’ve read these quick tips, take a look back over this post. Can you see how we used these exact tips to bring a little more power to this post?