The second part in a 4-part series investigating the difficulties between IT and Marketing. Read Part 1: Why the Friction? The Website, Troublemaker at the Center of It All The website is a classic battleground of IT and Marketing. It’s like having a sibling who has all different interests as you EXCEPT for the same love […]
Archives for October 2016
SERIES: IT vs. Marketing – Why the Friction?
A 4-part series investigating the difficulties between IT and Marketing If you’ve been in the corporate world, you know that IT (Information Technology) and Marketing often don’t get along or at least seem to be talking past each other. Why is that? We’ve been building websites for 7 years and have seen both the good […]
Cross-Posting Your Blog Content on LinkedIn or Medium
LinkedIn and Medium can be great audience-reaching platforms… but you may already be publishing great content on your own website. Should you Cross-Post the same piece on both? Any Linkedin member can self-publish a piece of content that gets exposure in LinkedIn’s system. Same goes for Medium; people love it for its easy-to-use interface and platform exposure. What […]
Is Your Lack of Social Media Presence Costing You Customers?
Whether you like it or not, your Social Media web presence is a core part of your business. It is one of the most publicly visible components of your business that many current and potential customers will encounter. It is often even their first impression! This is the case even if you aren’t active online. A company in our […]