The Purpose of a Website or: Why Your Site Might Fail

Fair warning, this is a philosophical post. It's also a very important post that could have consequences if you have not also philosophized about your site's purpose. :) When we chat with new clients to get to know them, their business and what the web project entails, we are often struck by how many have not asked themselves, "Why do I have a website?!?!?" This seems like a stupidly simple question but it is not. Often this question has very ...